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   The Selection Committee
 
 
Honourary Co-Chair
Michael Rossi
President
adidas Canada

 
Honourary Co-Chair
Jacquie Ryan
Vice President, Social Enterprise
Scotiabank

 
 
An esteemed list of industry professionals comprise the “5 to Watch” Selection Committee. 
 
   
Matt Afinec
Executive Vice President, Business Operations
Hamilton Tiger-Cats Football Club
  Andrew Agro 
Director, Corporate Sponsorship & Business Development
New York Jets
  Chris Armstrong
Senior Vice President
Wasserman Media Group
         
   
Adam Ashton
CEO & Managing Partner
Influence Marketing
   Ian Austin 
Dean, Centre for Business
George Brown College
  Andrew Baker
Director, Games 
Canadian Olympic Committee 
         
   
Brian Baker
Country Business Manager - Canada
Dyla Brands
  Brent Barootes
President & CEO
Partnership Group Sponsorship Specialist
  Krista Benoit
Executive Director, Marketing & Events 
Canadian Sport Tourism Alliance 
         
   
Yvonne Bergmann
Vice President, Business
Western Hockey League
  Lyne Bessette
Board Member
Canada Cycling
  Patrick Boivin
CEO
Montreal Alouettes 
         
   
Joanne Bull
Canadian Sponsorship Lead
TD Bank Group
  Maria-Leena Clarke
Director of Marketing & Partnerships 
Canada Basketball
  Nathalie Cook
President
Cimoroni Group 
         
   
Erik De Pokomandy
Senior Director, Sales Sponsorships
Quebecor
  Ward Dilse
Sports Consultant
Ontario Ministry of Tourism, Culture & Sport
  Patrice Drouin
President
GESTEV
         
   
 Amanda Dwyer
Marketing Director
Sportsnet
  Josh Epstein
Managing Director, Sponsorship
BMO Financial Group
  Kelly Fawcett
Director, Sponsorship Strategy 
TELUS
         
   
Sandra Gage
Chief Marketing Officer Canada Soccer Association
  Sam Galet
Senior Vice President, Managing Director
IMG Canada
  Kevin Gilmore
 President
4Sport Consulting Inc
         
   
Bart Given
Managing Director
TORQUE Strategies
  Jean Gosselin
President,
Gosselin Strategic Communications
  Catherine Gosselin - Despres
Executive Director, Sport 
Canadian Paralympic Committee
         
   
Gord Grace
CEO 
Ontario University Athletics
  Andrew Greenlaw
Vice President, Sponsorship & Community Investment
CIBC
  Mark Harrison 
President & CEO
T1
         
   
Gord Hendren
President
Charlton Insights
  Theresa Howland
Director, Marketing Communications & Sponsorship
Calgary Stampede
  Ryan Hudecki
Vice President & Executive Director
CHL Properties

 
         
   
Sean Humphrey
VP, Marketing, Sponsorships & Events
The Globe and Mail
  Jim Kozak
Sponsorship & Marketing Consultant

 
  Richard Legendre
Executive Vice-President, Strategic Development and Communications
Montreal Impact & Saputo Stadium
         
   
Rachel Lewis
Chief Operating Officer
Vancouver Whitecaps
  Steven Lewis
Co-Founder and President
XMC 
  Dan MacKenzie
Vice President
& General Manager

NBA Canada
         
   
Craig Malanka
Senior Director, Global Brand Management
Electronic Arts (EA)
  Ian Malcolm
President
Lumency
  Tim Maloney
Executive Director - Varsity Athletics
Dalhousie University
         
   
Tyler Mazereeuw
Chief Revenue Officer
CFL
  Patrick McEleney
Managing Partner
Heidmac Consulting
  Kyle McMann
Group Vice President Integrated Sales
NHL Enterprises
         
   
Mark Milliere
Senior Vice-President & General Manager
TSN
  Sara Moore
SVP, Business Operations
Toronto Argonauts
  Robert Morash
General Manager
HEAD Canada
         
   
Matt Mosteller
Senior Vice President Marketing & Sales,
Resorts of the Canadian Rockies
  Garnet Nelson
Founder & Managing Director
Score Marketing Inc.
  Norm O'Reilly
Chair, Department of Sports Administration
Ohio University
         
   
Atila Ozkaplan 
Senior Director, Technical Logistics
NBC Sports Group
  Mark Palmer
Director, Corporate Partnerships
Toronto Blue Jays
  Sébastien Paradis
President & General Manager
Brasseurs du Nord - Bière Borealé
         
   
Phil Piazza
Senior Vice President, Programming
The Golf Channel
  Eric Pilote
Sports Consultant
Province of Quebec
  Hannah Rose Pratt
Director of Community Relations
Winnipeg Blue Bombers
         
   
Craig Reynolds
President & CEO
Saskatchewan Roughriders
  Bill Robinson
CEO
Nova Scotia
Sports Hall of Fame
  Roy Roedger
President & CEO
SDI Marketing
         
   
Geoff Ross
Director of Ticket Sales & Services
Senators Sports and Entertainment
  Mike Ross
Chief Business Officer
Hockey Canada
  Brent Rossi
EVP, Marketing & Brand Strategy
Pegula Sports & Entertainment
         
   
Mark Sabourin
Publisher
The Sponsorship Report
  Adrian Sciarra
Vice President, Partnerships and Merchandise Sales Ottawa Sports and Entertainment Group (OSEG)
  Matt Shearer
Vice President & Managing Director
UnderArmour
       
 
   
Chris Shewfelt 
Vice President, Business Operations
Toronto Argonauts & Toronto FC
  Tim Shipton
Senior Vice President, Communications & Government Relations
Oilers Entertainment Group
  Hari Sihvo
Director,
Sponsorship & Strategy

Molson Coors Canada
         
   
Mark Silver
President
Stadium Digital
  Lori Smith
National Director
Right to Play
  Glenn Stanford
Chief Operating Officer
St. John's Icecaps
         
   
Bob Stellick
Principal
Stellick Marketing Communications Inc
  Greg Stremlaw
Head of CBC Sports & General Manager Olympics/Chef de Mission for Tokyo Olympics
CBC
  Rob Swann
Chief Commerical Officer
Tennis Canada
         
   
Alyson Walker
Vice President, Partnerships
Bell Media
  Laurel Walzak
Chief Operating Officer
Fitneff Inc.
  Trevor Whiffen
Partner
Dickinson Wright
LLP Lawyers
         
       
Cori Woolley
Senior Vice-President, LIVE
MKTG
       
       
 
   Michael Rossi - President - adidas Canada
 
 

“The 5 to Watch Awards program is truly a leader in recognizing and connecting emerging talents in our Canadian Sports industry.  As both a former recipient and an ongoing member of the Selection Committee, I’m proud to bring top talents from my organization to the event as a way to inspire them and energize their aspirations for further growth in our dynamic Canadian sports business community.”

Based in Woodbridge, Michael oversees Canadian operations for adidas , Reebok and shared services for adidas Golf in his role as President of adidas Canada.
 
Under Michael’s leadership, adidas Canada has transformed its business, driving healthy, profitable growth across its wholesale, retail and ecommerce channels. A strong advocate for leadership and culture, Michael has helped create a unique environment of empowerment, development, creativity and authentic commitment to sport and fitness across his Canadian team.
 
Michael was previously VP of Reebok in Canada, during which time he successfully built the brand’s fitness positioning through partnerships with CrossFit, the CFL and GoodLife Fitness. He also spearheaded the launch of Reebok’s
BOKS before school fitness program, a program now helping get Canadian children moving in over 1100 schools across the country.
 
Michael was appointed to the Board of the Terry Fox Foundation in 2018, a cause he’s personally passionate about. An accomplished public speaker, Michael continues to share his thoughts and insights at a variety of industry events and university conferences. His volunteer work includes serving as a Mentor and a Member of the Selection Committee with the Sponsorship Marketing Council of Canada's Activate Mentorship Program. Michael was also recognized as one of George Brown’s “5 to Watch” in 2015.

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   Jacquie Ryan - VP, Social Enterprise - Scotiabank












 
“George Brown Sport and Event Marketing program played a key role in launching my career. It helped me build the practical experience and skills I needed to transition from student to professional, and it also provided an unprecedented opportunity to build relationships with some of the most important people in my network today. I was honoured to be recognized in 2016 as the George Brown 5 to Watch Alumni Achievement Award Winner.

That’s why I am so pleased to be involved as the Honorary Co-Chair of the 5TW, which is a key pillar for the George Brown Foundation in support of student bursaries. I’ve seen firsthand how these bursaries have the potential to make a really important impact
in a student's life- both academically and professionally.”
 
Jacquie joined Scotiabank in 2012, and was recently appointed VP, Social Enterprise, standing up a new Social Impact division within the bank.

Previously Jacquie was Vice President, Sponsorship Marketing and Philanthropy at Scotiabank. Her portfolio included leadership on one of Canada’s largest sponsorship deals- Scotiabank Arena, in addition to a number of other Hockey, Arts, and community partnerships. Jacquie and her team transformed the Sponsorship strategy at Scotiabank which propelled the portfolio to the #1 position among its competitors.

Prior to Scotiabank, Jacquie served as Head, Olympic Marketing at RBC, with responsibility for leading and implementing RBC's 2010 Olympic and Paralympic program to unprecedented success. In 12 years at RBC Jacquie held a number of progressive positions, including Director, Community Marketing and Sponsorship, and Director, RBC Foundation.


Jacquie began her career in the ski industry in Banff, Alberta, followed by sport marketing positions at MacLaren Momentum and Lang and Associates. Jacquie is a graduate of the University of Western Ontario, and holds a Masters Certificate in Marketing Communications Leadership from the Schulich School of Business, and a Post Graduate Diploma in Sport and Event Marketing from George Brown College.

In 2019 Jacquie was recognized as the Top Female on the Hockey News Top 100 People of Power and Influence and in 2018 the Toronto Star named Jacquie one of Most Influential Women in Sport. She and her team have been recognized with numerous awards by the Sponsorship Marketing Council of Canada and the Canadian Marketing Awards for their Hockey and Arts programs.

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George Brown College's "5 To Watch" is a ground breaking event that has become a "must-attend" within the Canadian sports marketing industry and sets the standard for identifying the next generation of industry captains.
 
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