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   Partners and Sponsors
On behalf of the Centre for Business at George Brown College and our Sport and Event Marketing program, I am honoured that Program Advisory Committee members, graduates, sport business industry executives, and corporate sponsors have organized The 5 to Watch: Canada's Sports Business Awards expressly to support our students. These efforts are testament to the benefits of a college education and our close association with the sectors we serve. 

Ian Austin, Dean of Business, George Brown College
   Presenting Partner

About The Globe and Mail

The Globe and Mail, founded in 1844, is Canada's foremost news media company. Each day, The Globe leads the national discussion by engaging Canadians through its award-winning coverage of news, politics, business, investing and lifestyle topics, across multiple platforms. The Globe and Mail print and digital formats reach 6.5 million readers every week, with Report on Business magazine reaching almost 1.7 million readers every issue in print and digital. The Globe and Mail is owned by Woodbridge, the investment arm of the Thomson family.

   Premier Partners

Established in 1817 as Bank of Montreal, BMO Financial Group is a highly diversified financial services organization based in North America.  The bank offers a broad range of retail banking, wealth management and investment banking products and services to more than 12 million customers. BMO Financial Group had total assets of $593 billion and more than 45,500 employees at January 31, 2014.

Today's CFL is more than just our great game of football. It's fans sharing their excitement for what they see on the field, and what they experience off it. Stay up to date on all the non-stop action at And join all of Canada as we celebrate the 105th Grey Cup, presented by Shaw, this November in Ottawa. 
      Canadian Tire Corporation, Limited, (TSX:CTC.A) (TSX:CTC) or "CTC," is a family of businesses that includes a retail segment, a financial services division and CT REIT. Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal categories. PartSource and Gas+ are key parts of the Canadian Tire network. The retail segment also includes Mark's, a leading source for casual and industrial wear, and FGL Sports (Sport Chek, Hockey Experts, Sports Experts, National Sports, Intersport, Pro Hockey Life and Atmosphere), which offers the best active wear brands. The 1,700 retail and gasoline outlets are supported and strengthened by our Financial Services division and the tens of thousands of people employed across the Company. For more information, visit

Maple Leaf Sports & Entertainment (MLSE) is one of the world’s premier sports and entertainment companies that owns the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), the Toronto Marlies (AHL), Toronto FC (MLS), Air Canada Centre, Maple Leaf Square and three digital channels — Leafs TV, NBA TV Canada and GOLTV Canada. MLSE has also invested in four of Toronto’s sports facilities — Ricoh Coliseum, home of the Marlies, BMO Field, home of Toronto FC, Lamport Stadium, and the MasterCard Centre for Hockey Excellence, the practice facility for the Maple Leafs and Marlies. MLSE operates and manages events at Ricoh Coliseum and BMO Field.

SDI Marketing

Since 1988 SDI has been using imagination, innovation and energy to be creative in marketing solution development for our client's marketing initiatives. Our mission is to leverage the unparalleled power of SDI's worldwide network of relationships, capabilities and assets to the benefit of our clients in the areas of sports marketing, brand awareness and acquisition sales. We seek to become a high-performing partner with our clients and ensure fingertip control on inventive and measurable marketing programs.



TSN is Canada's Sports Leader and Canada’s most-watched specialty network. Delivering more sports coverage in High Definition than any other network in Canada, TSN's comprehensive broadcast schedule features an exciting lineup of sports including NHL, CFL, NFL, NBA, MLS, the IIHF World Junior Championship, Season of Champions Curling, Golf’s Majors, F1, NASCAR Sprint Cup and Nationwide Series, Grand Slam Tennis, EURO 2012 and 2016, the Tour de France, NCAA March Madness tournament and Championship Boxing events. TSN properties include TSN2, TSN MOBILE and the industry-leading sports website Official broadcaster of the London 2012 Olympic Games, TSN is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.
   Official Suppliers
Our full-time team is comprised of experienced individuals who have worked together on a number of complex and challenging projects. Our team works with key contacts from YOUR ORGANIZATION to ensure a worry-free conference, meeting or event. Our dedicated project management team, drawn from a group of professionals with expertise in all areas of event planning, will ensure the highest quality and consistency throughout the project. We have expert service and superior technology in the area of meeting, registration and travel.

Charlton Strategic Research is a Toronto based research and insights company that has provided strategic marketing direction to its clients since 1995.  Founded by Gord Hendren, Charlton has experience delivering insights in Canada and also across 18 countries internationally. Charlton is a recognized leader in: assessing corporate sponsorship; event and media property marketing; assessing brand health; and defining brand opportunities through market segmentation and modeling. Charlton also offers syndicated studies focusing on assessing market and sponsorship impact of various properties, including: NHL and NHL Teams, Olympics, NBA and Raptors; MLB and Blue Jays.      


InfiniteKM is a cloud-based sales and service enablement platform supporting channel sales and contact centers. The platform ensures consistent Customer Experience (CX) at all touchpoints through superior Knowledge Management (KM) - enabling brands to sell more and service better.

Premiere organizations rely daily on InfiniteKM to ensure their teams and customers get the right information, up-to-date and relevant, across all channels for improved CX, and better adherence to compliance. They also leverage the platform to strategically drive leadership alignment, build team culture, and increase employee engagement - further improving their ability to deliver great CX. Visit for more details.

We create extraordinary, premium beer at breweries from the Rocky Mountains of Colorado in the US to the storied Burton-on-Trent brewery in the UK, to Prague's celebrated brewing heritage in the Czech Republic, and the oldest brewery in Montreal, Canada. From our founding families and executive leaders to our master brewers and our sales teams, we are a brewing company that loves what we do. And we never take it for granted. 


   Promotional Partners


Leading Edge Strategies for Managing and Marketing the Business of Sport." The PrimeTime Sports Management Conference and Trade Show provides delegates the opportunity to learn from and network with the leaders of the sports world. PrimeTime Sports & Entertainment Inc. is a Toronto-based management and consulting firm founded by Brian Burke and Trevor Whiffen which provides a unique range of services dealing with the business of sports.

Please visit our website: or visit us on Facebook & Twitter @PrimeTimeSE. 

The Sponsorship Marketing Council Canada was created in 2004 to drive advancements in the field of sponsorship marketing. Our mission is to help brand marketers, agency partners and sponsorship sales teams unleash the power of sponsorship marketing through education, collaboration and access to best practices in the industry.

By increasing the level of professionalism and relevance of sponsorship marketing, our goal is to prove that sponsorship marketing can increase passion for brands and drive business performance. We aim to be the objective, “go to” organization for Canadian sponsorship professionals and become an indispensable partner in their pursuit of sponsorship excellence.


George Brown College's "5 To Watch" is a ground breaking event that has become a "must-attend" within the Canadian sports marketing industry and sets the standard for identifying the next generation of industry captains.
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